The emergence of the new service marketing : Nordic School perspectives
Year of publication: |
2012
|
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Authors: | Gummesson, Evert ; Grönroos, Evert |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 4, p. 479-497
|
Subject: | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory | Betriebswirtschaftslehre | Business economics | Diskurstheorie | Discourse theory | Finnland | Finland | Schweden | Sweden |
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