The emergent field of organizational frontlines
Year of publication: |
February 2017
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Authors: | Singh, Jagdip ; Brady, Michael ; Arnold, Todd ; Brown, Tom |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 20.2017, 1, p. 3-11
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Subject: | organizational frontlines | customer interactions | customer interfaces | frontlines definition | organization-customer contact | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Verkaufspersonal | Salespeople |
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