The emerging high tech consumer : a market profile and marketing strategy implications
edited by Allan C. Reddy
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Reddy, Allan C. (contributor) |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Subject: | Electronic Commerce | Verbraucherverhalten | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 160 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Bibliography: p145-152. - Includes index |
| ISBN: | 1-567-20072-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004359605