The emerging pattern of disruptive innovation from the bottom of the pyramid
Year of publication: |
2012
|
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Authors: | Wu, Xiaobo ; Yanbin, Jiang |
Published in: |
Disruptive innovation in Chinese and Indian businesses : the strategic implications for local entrepreneurs and global incumbents. - London [u.a.] : Routledge, ISBN 0-415-68081-6. - 2012, p. 68-82
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Subject: | Innovation | Disruptive Innovation | Disruptive innovation | Niedrigeinkommen | Low income | Geschäftsmodell | Business model | Multinationales Unternehmen | Transnational corporation |
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