The emotional nexus between products and organizations : the case of perfume
Year of publication: |
2009
|
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Authors: | Lampel, Joseph ; Mustafa, Nermeen |
Published in: |
Creativity and the contemporary economy Niina Koivunen ... (eds.). - Malmö : Liber, ISBN 978-91-47-09046-4. - 2009, p. 83-108
|
Subject: | Kreativsektor | Creative industries | Innovationsmanagement | Innovation management | Verhalten in Organisationen | Organizational behaviour | Emotion | Narrative Methode | Narrative method | Parfüm | Perfume |
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