The empirical link between relationship marketing tools and consumer retention in retail marketing
Year of publication: |
2013
|
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Authors: | Bojei, Jamil ; Julian, Craig C. ; Wel, Che Aniza Binti Che ; Ahmed, Zafar U. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 3, p. 171-181
|
Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | Mass Customization | Mass customization | Malaysia |
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