The empirical study of CRM
Year of publication: |
2008
|
---|---|
Authors: | Wu, Wann‐Yih ; Tsai, Cheng‐Hung |
Published in: |
International Journal of Commerce and Management. - Emerald Group Publishing Limited, ISSN 1758-8529, ZDB-ID 2069832-X. - Vol. 17.2008, 3, p. 194-210
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer relations | Consumer behaviour | Corporate identity | Direct selling | Taiwan |
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