The Empty Middle - Why are so many otherwise smart marketers looking for customers where pickings are leanest?
Year of publication: |
1993
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Authors: | Bonoma, Thomas V. |
Published in: |
Across the board. - New York, NY, ISSN 0147-1554, ZDB-ID 8623715. - Vol. 30.1993, 5, p. 34-39
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