The encyclopaedic dictionary of marketing
Year of publication: |
2006
|
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Authors: | Khan, Kaleem Mohammed ; Khan, Mohammed Naved |
Publisher: |
New Delhi [u.a.] : Response [u.a.] |
Subject: | Marketing | Wörterbuch | Dictionaries |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 352 S. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references |
ISBN: | 0-7619-3501-0 ; 978-0-7619-3501-8 ; 81-7829656-X ; 978-81-7829656-2 |
Classification: | Marketing |
Source: |
-
Elsevier's dictionary of advertising : in English, German, French and Russian
Manoilova, S. G., (2002)
-
Sutherland, Jonathan, (2004)
-
Collins dictionary of marketing
Doyle, Charles, (2005)
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