The end of corporate imperialism
C. K. Prahalad and Kenneth Lieberthal
| Year of publication: |
2009
|
|---|---|
| Authors: | Prahalad, Coimbatore K. ; Lieberthal, Kenneth G. |
| Published in: |
Strategy and globalization ; Vol. 2. - Los Angeles [u.a.] : SAGE. - 2009, p. 259-270
|
| Subject: | Marktsegmentierung | Market segmentation | Schwellenländer | Emerging economies | China | Indien | India | Indonesien | Indonesia | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003787121