The end of marketing : humanizing your brand in the age of social media
Year of publication: |
[2022] ; Second edition
|
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Authors: | Gil, Carlos |
Publisher: |
2022: London : Kogan Page |
Subject: | Marketing | Marketingmanagement | Marketing management | Social Web | Social web |
Description of contents: | Table of Contents [gbv.de] |
Extent: | ix, 276 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-1-3986-0136-9 ; 978-1-3986-0134-5 ; 978-1-3986-0135-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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