The enigma of private brands in the emerging Mediterranean countries : the case of Israel
Year of publication: |
2010
|
---|---|
Authors: | Herstein, Ram ; Efrat, Kalanit ; Jaffe, Eugene D. |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 5.2010, 1, p. 5-19
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Markenführung | Brand management | Schwellenländer | Emerging economies | Mittelmeerraum | Mediterranean region | Israel |
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