Extent: | Online-Ressource (xvi, 179 p) ill 25 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Contents; Acknowledgments; Introduction; 1. Marketing Demystified; 2. Marketing Applied: A Strategic Overview of Marketing; 3. What Do I Want?; 4. Your Market and What It Needs; 5. Your Operational Environment; 6. Assessing Your Own Capabilities; 7. Identifying and Evaluating Your Competitors; 8. Positioning Your Product or Service; 9. Pricing Your Products and Services; 10. Deciding on Your Marketing Strategy; 11. Developing and Delivering Your Message; 12. Getting Your Message out There; 13. Selling Effectively and Ethically; 14. Standing by Your Word; 15. Calling in the Pros 16. ConclusionIndex Electronic reproduction; Available via World Wide Web |
ISBN: | 0-313-35048-5 ; 978-0-313-35048-1 ; 978-0-313-35048-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012675004