The entrepreneurial touch on marketing : a case study in retail business
Leila Hurmerinta-Peltomäki
| Year of publication: |
2007
|
|---|---|
| Authors: | Hurmerinta-Peltomäki, Leila |
| Published in: |
The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe. - Künzelsau : Swiridoff, ISBN 3-89929-120-4. - 2007, p. 107-117
|
| Subject: | Facheinzelhandel | Speciality shop | Familienunternehmen | Family business | Innovation | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Finnland | Finland |
| Extent: | Kt., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003603814