The entry strategy of retail firms into transition economies
Katrijn Gielens & Marnik G. Dekimpe
| Year of publication: |
2007
|
|---|---|
| Authors: | Gielens, Katrijn ; Dekimpe, Marnik G. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 2, p. 196-212
|
| Subject: | Systemtransformation | Economic transition | Einzelhandel | Retail trade | Internationaler Wettbewerb | International competition | Internationaler Markteintritt | International market entry | Osteuropa | Eastern Europe | 1991-2001 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003557091