"The equalizer" : measuring and explaining the impact of online communities on consumer markets
Mark Lee Hunter; David A. Soberman
| Year of publication: |
2010
|
|---|---|
| Authors: | Hunter, Mark Lee ; Soberman, David A. |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 13.2010/11, 4, p. 225-247
|
| Subject: | Social Web | Social web | Dauerhafte Konsumgüter | Durable goods | Produktentwicklung | New product development | Preismanagement | Pricing strategy | Kundenintegration | Customer integration | Effizienzmarkthypothese | Efficient market hypothesis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008907364