The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Year of publication: |
2008
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Authors: | Lichtenthal, J. David ; Mummalaneni, Venkatapparao ; Wilson, David T. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 2, p. 91-179
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Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | USA | United States | B-to-B-Marketing | Business-to-business marketing |
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