The essential brand persona : storytelling and branding
Stephen Herskovitz and Malcolm Crystal
| Year of publication: |
2010
|
|---|---|
| Authors: | Herskovitz, Stephen ; Crystal, Malcolm |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 31.2010, 3, p. 21-28
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Narrative Methode | Narrative method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982589