The ethics of advertising as viewed by the consumer
Year of publication: |
1978
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Authors: | Chase, Stuart |
Published in: |
The ethical problems of modern advertising : lectures delivered in 1930 on the William A. Vawter Foundation on Business Ethics, Northwestern University, School of Commerce. - New York : Arno Pr., ISBN 0-405-11169-x. - 1978, p. 98-111
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Subject: | Werbungsgesinnung |
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