The ethics of gamification in a marketing context
Year of publication: |
2019
|
---|---|
Authors: | Thorpe, Andrea Stevenson ; Roper, Stephen |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 155.2019, 2, p. 597-609
|
Subject: | Gamification | Ethics | Regulation | Marketing | Stealth marketing | Unternehmensethik | Business ethics | Ethik | Marketingmanagement | Marketing management | Wirtschaftsethik | Economic ethics | Regulierung |
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