The etiquette of qualitative research
Year of publication: |
2006
|
---|---|
Authors: | Ruth, Julie A. ; Otnes, Cele |
Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 560-572
|
Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Qualitative Methode | Qualitative method |
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