The evaluation of value chain marketing strategies : an agent-based approach
Year of publication: |
2014
|
---|---|
Authors: | Hintze, Stephanie ; Lüthje, Christian |
Published in: |
Simulating knowledge dynamics in innovation networks. - Berlin, Heidelberg [u.a.] : Springer, ISBN 3-662-43507-1. - 2014, p. 47-72
|
Subject: | Lieferkette | Supply chain | B-to-B-Marketing | Business-to-business marketing | Agentenbasierte Modellierung | Agent-based modeling |
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