The evaluative criteria of industrial buyers: implications for sales training
Year of publication: |
1989
|
---|---|
Authors: | McQuiston, Daniel H. ; Walters, Rockney G. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 4.1989, 2, p. 65-75
|
Publisher: |
MCB UP Ltd |
Subject: | Decision making | Industry | Sales training | Purchasing |
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