The evolution and governance of marketing channels in the People’s Republic of China
Carlyle Farrell and Xiaohua Lin
| Year of publication: |
2011
|
|---|---|
| Authors: | Farrell, Carlyle A. ; Lin, Xiaohua |
| Published in: |
Handbook of contemporary marketing in China : theories and practices. - New York, N.Y : Nova Science Publishers, ISBN 978-1-61761-689-1. - 2011, p. 115-135
|
| Subject: | Vertriebsweg | Distribution channel | Vertrieb | Physical distribution | Systemtransformation | Economic transition | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987125