The evolution from brand equity to customer relationship equity to trust equity : the new challenge
Year of publication: |
2009
|
---|---|
Authors: | Lundstrom, William J. |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 2.2009, 3/4, p. 257-268
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Vertrauen | Confidence |
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