The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
| Year of publication: |
2000
|
|---|---|
| Authors: | Heilman, Carrie M. ; Bowman, Douglas ; Wright, Gordon P. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 2, p. 139-155
|