The evolution of brands : from signals of quality to storehouses of trust
Year of publication: |
2009
|
---|---|
Other Persons: | Elliott, Richard (contributor) |
Published in: |
Brands and brand management ; Vol. 1
|
Publisher: |
London [u.a.] : Routledge |
Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
27 hits in ECONIS - Online Catalogue of the ZBW
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