The evolution of generic brands in industrial markets: the challenges to owners of brand equity
| Year of publication: |
2002
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|---|---|
| Authors: | Low, John ; Blois, Keith |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 31.2002, 5, p. 385-392
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