The Evolution of the Marketing Concept
Year of publication: |
2013
|
---|---|
Authors: | Nicolau, Irina |
Published in: |
Knowledge Horizons - Economics. - Facultatea de Finante, Banci si Contabilitate. - Vol. 5.2013, 3, p. 154-156
|
Publisher: |
Facultatea de Finante, Banci si Contabilitate |
Subject: | Marketing concept | American Marketing Association | marketing evolution | European marketing |
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