The Expectations of European Basketball Championship 2011 Supporters in the Context of Sports Tourism

Many thousands of people travel to the Olympic Games, European or world competitions, championships of basketball, football, tennis, rally, and the other kinds of sport. Events that attracts crowds of people and "are visited regularly or once" (Hall, 1989) are called "Mega". This paper analysis the expectations of European basketball championship 2011 supporters in the context of sports tourism. The analysis of scientific papers shows that sporting events have created new forms of tourism, which combine vacation with the opportunity to pursue a particular kind of sport, or watch the sporting events. Qualitative research allows doing more insight into the expectations of respondents during "mega" sporting events. The survey was anonymous and the interview was recorded. During the interview the motives and expectations to travel to BBL finals were found