The EXPERF Scale: A Cross-National Generalized Export Performance Measure
Year of publication: |
1998
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Authors: | Zou, Shaoming ; Taylor, Charles R. ; Osland, Gregory E. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 6.1998, 3, p. 37-58
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