The experience economy approach to festical marketing : vivid memory and attendee loyalty
Year of publication: |
2014
|
---|---|
Authors: | Manthiou, Aikaterini ; Lee, Seonjeong ; Tang, Liang ; Chiang, Lanlung |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 1, p. 22-35
|
Subject: | Loyalty | Experience economy | Festical | Script theory | Vividity of memory |
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