The experience economy : work is theatre & every business a stage
B. Joseph Pine II.; James H. Gilmore
| Year of publication: |
1999
|
|---|---|
| Authors: | Pine, B. Joseph ; Gilmore, James H. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Preismanagement | Pricing strategy | Event-Marketing | Event marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Erlebnismarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 254 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index : £18.99 |
| ISBN: | 978-0-87584-819-8 ; 0-87584-819-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000679836