The experience economy : work is theatre & every business a stage
Year of publication: |
1999
|
---|---|
Authors: | Pine, B. Joseph ; Gilmore, James H. |
Publisher: |
Boston, Mass. : Harvard Business School Press |
Subject: | Preismanagement | Pricing strategy | Event-Marketing | Event marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Erlebnismarketing |
Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
Extent: | XII, 254 S. Ill., graph. Darst. 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index : £18.99 |
ISBN: | 978-0-87584-819-8 ; 0-87584-819-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Pine, B. Joseph, (2011)
-
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H., (2012)
-
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H., (2012)
- More ...
-
Authenticity : what consumers really want
Gilmore, James H., (2007)
-
The eight principles of strategic authenticity
Pine, B. Joseph, (2008)
-
Should Gordon continue to back Marty's no-holds-barred authenticity approach?
Gilmore, James H., (2008)
- More ...