The experts offer advice on Google
Purpose – The purpose of this paper is to present the views of three experts on what, in the light of the article “Google in China: government censorship and corporate reputation”, Google should do next. Design/methodology/approach – The paper presents the opinions of three experts. Findings – The findings include recommendations about how Google should cope with the censorship issue, strive for greater consistency in its outlook with regard to social and ethical issues, and modify its organizational behaviour. Originality/value – The paper offers an insight into the opinions of three business experts. The case of Google may well have relevance for other businesses.
Year of publication: |
2007
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Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 28.2007, 3, p. 23-25
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Case studies | Censorship | Corporate image | China |
Saved in:
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