The explanatory foundations of relationship marketing theory
Year of publication: |
2006
|
---|---|
Authors: | Hunt, Shelby D. ; Arnett, Dennis B. ; Madhavaram, Sreedhar |
Other Persons: | Ehret, Michael (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 21.2006, 2, p. 72-87
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Resources | Competences | Public policy |
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