The expressive organization : linking identity, reputation, and the corporate brand
ed. by Majken Schultz ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Schultz, Majken (contributor) |
| Publisher: |
Oxford : Oxford Univ. Pr. |
| Subject: | Corporate Identity | Öffentlichkeitsarbeit | Markenartikel | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 292 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-829779-6 ; 0-19-829779-3 ; 0-19-829778-5 ; 978-0-19-829778-9 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004599247