The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Year of publication: |
2015
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Authors: | Arlanagic-Kalajdzic, Maja ; Zabkar, Vesna |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 46.2015, p. 83-97
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Subject: | Marketing accountability | Customer perceived value | Business relationships | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour |
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