The external environment and its effect on strategic marketing planning: a case study for McDonald's
Demetris Vrontis; Pavlos Pavlou
| Year of publication: |
2008
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|---|---|
| Authors: | Vrontis, Demetris ; Pavlou, Pavlos |
| Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 3.2006/08, 3/4, p. 289-307
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| Subject: | Schnellgastronomie | Fast-food industry | Amerikanisch | American | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003771042