In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Daniela Langaro, Sandra Loureiro, Bruno Schivinski and Helder Neves
| Year of publication: |
2023
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|---|---|
| Authors: | Langaro, Daniela ; Loureiro, Sandra Maria Correia ; Schivinski, Bruno ; Neves, Helder |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 3, p. 301-317
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| Subject: | Crisis management | online firestorm | scct | situational crisis communication theory | social media | Krisenmanagement | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Risikokommunikation | Risk communication | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2109056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529297