The face value of foreign currency on consumer price perception : the moderating effect of product substitution
Year of publication: |
2013
|
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Authors: | Lin, Ying-ching ; Fang, Shiuan-huei |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 6, p. 745-751
|
Subject: | Währungsumrechnung | Foreign currency translation | Wahrnehmung | Perception | Internationaler Tourismus | International tourism | Kaufentscheidung | Purchase decision | Substitutionsgüter | Substitute goods |
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