The facebook era : tapping online social networks to market, sell, and innovate
Clara Shih
| Year of publication: |
c 2011 ; 2nd ed
|
|---|---|
| Authors: | Shih, Clara |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall |
| Subject: | Marketing | Social Web | Social web | Social Media |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 350 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business. |
| ISBN: | 978-0-13-708512-5 ; 0-13-708512-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962977