The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Year of publication: |
[2016]
|
---|---|
Authors: | Beck, Susanne |
Institutions: | Zeppelin Universität (degree granting) |
Publisher: |
Friedrichshafen, Germany |
Subject: | Familienunternehmen | Family business | Firmenimage | Corporate reputation | Markenführung | Brand management | Wettbewerbsvorteil | Competitive advantage | Deutschland | Germany | Familienbetrieb | Unternehmenskultur | Markenpolitik |
Description of contents: | Table of Contents [gbv.de] |
Extent: | VII, 189 Seiten Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, Zeppelin University, Friedrichshafen, 2016 |
Classification: | Unternehmensführung |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The idiosyncrasies of family firms in relation to organizational identity
Graffius, Michael, (2020)
-
The dual opening to brand heritage in family businesses
Blombeck, Anna, (2013)
-
Enkelfähig wirtschaften : Familienunternehmen in Deutschland
Rüsen, Tom A., (2022)
- More ...
-
Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators
Prexl, Katja-Maria, (2018)
-
e-business aus Kundensicht - vom Web-Zapper zum treuen virtuellen Kunden
Beck, Susanne, (2001)
-
Beck, Susanne, (2015)
- More ...