The fast food franchise : psychographic and demographic segmentation analysis
[von] Douglas J. Tigert; Richard Lathrope and Michael Bleeg
| Year of publication: |
1971
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|---|---|
| Authors: | Tigert, Douglas J. ; Lathrope, Richard ; Bleeg, Michael |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 47.1971, 1, p. 81-90
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| Subject: | Absatz Franchising | Nahrungsmittelmarkt | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002915523