Extent: | 1 Online-Ressource (48 p) |
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Series: | Georgetown McDonough School of Business Research Paper ; No. 2699201 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 4, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2699201 [DOI] |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014035526