The fees ->savings link, or purchasing fifty pounds of pasta
Michael I. Norton; Leonard Lee
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Norton, Michael I. (contributor) ; Lee, Leonard (contributor) |
| Publisher: |
Cambridge, Mass. : Harvard Business School |
| Subject: | Kundenbindungsprogramm | Loyalty program | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Extent: | Online-Ressource (PDF-Datei: 31 S., 224,12 KB) Ill., graph. Darst. |
|---|---|
| Series: | Working papers / Harvard Business School, Division of Research. - Boston, Mass. : Harvard Business School, ISSN 0898-7629, ZDB-ID 2276801-4. - Vol. 08,029 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 24 - 27 Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003710910