The financial returns to casino amenities

Casinos offer an increasing array of amenities (e.g., hotels, restaurants, shows, shopping, and other entertainment). Yet, little information exists on the financial returns to various amenities. We utilize financial returns and casino company department revenue and expenditure data from 24 public casino firms over 23 quarters (2004.1-2009.3) to analyze the returns on investment from various casino amenities. Our findings indicate that investments in expanding casino space and hotels have negative returns; investment in food and beverage has a neutral impact; but investment in other types of entertainment has a positive return.