The firm's global strategies and the effect of group knowledge environmental variables on the decision-making process
Year of publication: |
2015
|
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Authors: | Camillo, Angelo A. ; Di Virgilio, Francesca ; Di Pietro, Loredana |
Published in: |
Global enterprise management ; 1. - New York, NY [u.a.] : Palgrave Macmillan, ISBN 978-1-137-42958-2. - 2015, p. 1-20
|
Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage |
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