The first decade of marketing literature
Year of publication: |
2008
|
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Authors: | Converse, Paul D. |
Published in: |
History of marketing thought ; Volume 1. - Los Angeles : SAGE Publications. - 2008, p. 124-126
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | USA | United States | 1915-1925 |
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Paul Dulaney Converse 1889 - 1968
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