The first mile : a launch manual for getting great ideas into the market
Scott D. Anthony
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Anthony, Scott D. |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Produktentwicklung | New product development | Technischer Fortschritt | Technological change | Neues Produkt | Technische Innovation |
| Extent: | 242 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references The first mile problemDocument what you plan to do -- The first mile toolkit -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile. |
| ISBN: | 978-1-4221-7176-9 ; 978-1-62527-056-6 |
| Classification: | Methoden und Techniken der Betriebswirtschaft ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364797