The fit between product market strategy and business model: implications for firm performance
Year of publication: |
2008
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Authors: | Zott, Christoph ; Amit, Raphael |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 29.2008, 1, p. 1-26
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Subject: | Produktmanagement | Product management | Geschäftsmodell | Business model | Unternehmenserfolg | Firm performance | Wettbewerbsstrategie | Competitive strategy | Kontingenztheorie | Contingency theory |
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